Village Bicycles Earns Top Retail Award

ROTY 2020 award logo

NEWPORT NEWS, Va. (August 11, 2020) —The Retail Alliance 2020 ROTY Awards were recently presented and Village Bicycles, located in the Historic Hilton Village area of Newport News, is proud to announce they received top honors for the category SPECIALTY RETAIL – PENINSULA

Since 2008, the Retail Alliance has celebrated the Retailer of the Year (ROTY) awards for members who demonstrate the best in product quality, customer service, and community involvement. 

“This has certainly been a tough year for all area retailers,” said Walter Gardner, founder and owner of Village Bicycles. “We take pride in serving the bicycle-friendly community of Newport News and Hampton Roads. This is an honor not only because it distinguishes us as one of the best businesses in Hampton Roads, but it’s determined by our peers, members of the Retail Alliance.” 

Village Bicycles is a full-service bike shop for all riders whether young, older, recreational, or competitive. They promote the spirit of cycling as a healthy lifestyle and offer friendly, professional service and the sale of bikes, gear, apparel, accessories, plus on-site bicycle repairs and experienced bike fit services. For more information: or call 757-595-1333.

The Retail Alliance is a non-profit trade association serving the interests of local retailers in Hampton Roads since 1903. They promote and support the healthy growth of retail businesses and trade through signature programs. They build alliances within the retail community, with vendors, industry and community leaders, and allied businesses for the success of their retail members. For more information: